FASHION PHOTOGRAPHY & VIDEO
Fashion photography is a form of commercial photography, and its purpose is to help sell attire. Fashion shots can be simple images of a model on a white or gray background. Or, they can be elaborate feature shots in dramatic settings. Fashion photos can be of the full body, or zoomed in on the article being sold. Fashion photographs may be featured in print catalogs, magazine articles, advertisements, and e-commerce.
Choice of camera, lens, lighting, and background all play a key role in making your fashions look appealing. But of course the biggest factors are the experience and talent of the photographer and model. Experienced fashion photography models and photographers know the camera angles and poses that will show off your clothing at its best.
White or light gray backgrounds are commonly used for web catalogs and listings on Amazon. You’ll often see a series of shots featuring clothing from different angles, along with several photos of the model in an indoor or outdoor environment. It used to be that the only fashion photography models were young, tall, and skinny. But today fashion models come in all shapes, sizes, and ages. Your model choice will depend on the target audience for your fashions. Here at Desert Heart, we’ve got access to any kind of model you may need.
Clothing doesn’t always have to be photographed on a model, though. We can also make great shots of your fashions on a hanger, a mannequin, or flat. Visit our product photography page to learn more.
Fashion Videos For E-Commerce
If you’d like to give fashion photos a try yourself, here’s a handy reference at Adobe. All you’ll need to get started is some expensive camera and lighting gear, a great model, and a studio or great location. Careful of the bright sun!