Kinds of Real Estate Video

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In Santa Fe and Albuquerque, real estate video tours are a powerful way to market your property and attract more buyers online. You have several options to choose from, so here’s a rundown on what’s available.

Video Walkthrough Tour

A “walkthrough” is the simplest form of real estate video, and normally the least expensive option. This is done with the photographer literally walking through a property, beginning with the entrance, and going from room to room. These may be shot in one long sequence, or with few breaks. To keep costs down, there’s usually a minimal amount of editing involved as well.

You might be surprised to learn that real estate video walkthrough tours can be shot effectively with a pro model iPhone on a small gimbal. (A “gimbal” is a handheld steady-cam, a camera support that produces smooth motion video.) Walkthrough videos can be shot in either horizontal or vertical format, with the latter especially useful on social media platforms like Instagram.

Walkthrough videos are ideal for entry-level listings, where affordability and speed are priorities.

Cinematic Real Estate Video Tours

A cinematic real estate video employs a professional camera setup, and typically entails multiple shots for each space. Camera movements may include:

• Push-in (where the filmmaker moves into the space)
• Reveals (the camera pans from a close object like a plant or wall blocking the view, to the whole room)
• Panning around a space
• Panning from low to high

These videos often begin with aerial drone footage of the entire property.

Such videos are heavily edited, and can include a variety of special transition effects between shots:

• Dissolves
• Spins
• Reveals
• Slides

…and so on. Cinematic tours create a sense of grandeur and are especially effective for high-value properties The higher value the home, the more essential it is to include a video tour like this.

Graphic Overlays

Video tours can include a variety of graphic and text overlays, pointing up special features of a property. Graphics can include:

• Symbols representing the kind of room (bathroom, kitchen, bedroom, etc.).
• Descriptive text, highlighting special features like stone countertops, fireplaces.
• Square footage markers.

Cinematic tours are perfect for luxury homes or unique properties that deserve extra attention.

Agent Led Tours

Having an agent leading a tour on-camera is a very effective way to showcase a property on video. It accomplishes several things.

• Personalizes the property, making it more inviting
• Emphasizes special features
• Conveys the agent’s enthusiasm for the space

Most importantly, agent led video tours not only promote the property, but promote the agent. Imagine people see you talking enthusiastically about a home in a professionally made video on social media. They’re apt to give you a call when it’s time to sell their own home. It’s good marketing for any agent.

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