The Value of 3D Tours and Video for Short-Term Rentals

3D tours and videos are quickly becoming industry standards for vacation rentals, especially as travelers seek more transparency and confidence before booking.

How These Tools Help

• Visualization: 3D tours allow guests to “walk through” your property virtually, giving them a true sense of the layout, flow, and features—something static photos can’t fully provide.
• Reduced Booking Friction: When guests can explore a space in detail, they’re less likely to have lingering questions or doubts. This reduces the back-and-forth with hosts and streamlines the booking process.
• Decreased Cancellations: Guests who know exactly what to expect are less likely to cancel due to unmet expectations. 3D tours and videos help set accurate expectations, leading to higher satisfaction and fewer cancellations.
• Increased Booking Confidence: Listings with 3D tours receive up to 87% more views and keep visitors engaged 5–10 times longer, which translates into more bookings.

When Are 3D Tours or Videos Most Valuable?

• Larger Homes: Properties with complex layouts or multiple floors benefit greatly, as guests can grasp the full scale and flow of the space.
• Unique Layouts: If your rental has quirky features, unusual architecture, or special amenities, a 3D tour can highlight these in ways photos can’t.
• Luxury Listings: High-end rentals are expected to provide premium experiences—including immersive previews. 3D tours and videos reinforce the sense of quality and exclusivity